On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
On 14th September, the Policy Hub - Circularity for Apparel and Footwear organised an online event on Tackling Misleading Claims and Empowering Consumers in the Textiles sector co-hosted with Delara Burkhardt, the Member of European Parliament. The event brought together prominent experts from the policy-making, apparel and footwear industry and the civil society to discuss on some of the remaining challenges related to consumer-facing transparency and policy solutions to address them. The recording of the event can be accessed here.
ABOUT THE EVENT
As part of the Circular Economy Action Plan, the European Commission is developing two key policies on transparency: Substantiating the Green Claims Initiative and Empowering the Consumers Initiative, which will require companies to substantiate claims they make about the environmental footprint of their products/services and will help consumers to play their role in a green transition. In light of this, the Policy Hub organised a webinar co-hosted with Delara Burkhardt, a Member of European Parliament to discuss what is needed for an effective policy framework on transparency. At the same time, the event marked the launch of the Policy Hub’s position paper on transparency reflecting on the key recommendations from the apparel and footwear industry. Access the position paper here: https://bit.ly/3kamQWc
CONTEXT
Transparency plays an important role in leveraging sustainability and reaching the ambitions of the EU Green Deal as it stimulates sustainable purchasing choices. This is particularly important in a circular economy, where consumers play a crucial role not only through their purchasing decisions but also because of their role in repairing, recycling, or reusing a product. To make sustainable choices they must have access to reliable comparable and verifiable information. However, currently this is still a challenge due to the existing proliferation of environmental labels and claims, which confuses the consumers and may lead to misleading information. To ensure that consumers obtain reliable and useful information, businesses must substantiate claims they make about their product’s environmental footprint. This would not only empower consumers to make sustainable purchasing choices but also help companies and investors make more sustainable decisions. The upcoming Initiatives on Substantiating the Green Claims and Empowering the Consumer aim to address these challenges.
OBJECTIVES
During the event, the policymakers, and representatives from the industry and civil society engaged in an open dialogue on some of the remaining challenges surrounding transparency and the solutions necessary to stimulate sustainable customer behaviour, while also driving operational change within businesses. The objectives of the event were as follows:• To discuss what an effective policy framework on transparency should entail and how to leverage its potential. • To provide a platform of exchange between different stakeholders and hear their needs when it comes to transparency. • To launch the Policy Hub’s position paper on transparency and present the apparel and footwear industry’s recommendations.
SPEAKERS
Delara Burkhardt, Member of European Parliament
Paola Migliorini Deputy Head of Unit, Sustainable Production, Products and Consumption, DG Environment, European Commission
Baptiste Carriere-Pradal, Chair of the Policy Hub
Beth Greenaway, Business Development Lead, Sustainable Choices, Zalando
Sarah Ditty, Global Policy Director, Fashion Revolution
Catherine Louies, Head of Transparency and Circular Innovation, C&A Global
